Not service, not content
Whether services like Nike+ Running are advertisements is irrelevant: what matters is that because they are digital services, they are another way for brands to communicate with the people who buy or use their products in a meaningful, useful way.
The Product is the Service is the Marketing
On the content side is essentially TV and print advertising built for a networked world. It includes things like “viral” YouTube and Vine videos, Facebook posts, Twitter hashtag and Instagram campaigns, because these are essentially the new kind of consumable advert on different services.
These things are not so different from the TV spot of old - they are self-contained, short messages of communication that can now, thanks to networks, be passed around from one person to another, be commented on and be measured.
All of these messages are produced more quickly, in response to audience feedback, but in the end, they are atoms and atoms of advertising messages, shuttling around the new distribution networks that have already earned attention.They are, essentially, advertising agencies as meme-miners, chipping away trying to find the next meme-nugget to attach to a brand line and release into a media ecosystem where it can attract attention and multiply by getting people to repeat it.
Introducing a pervasive effect, not element, into this system is now the job of advertising. It is not about what you make, but what effect what you do has on the system.
This is a pretty good read.
With the advances in mobile computing over the past decade, software applications have captured the attention of the globe. Although some apps seem trivial and inconsequential, the details of our software say a lot about who we are as humans. Apps have changed how we live our lives and they will undoubtedly shape our future. Just as apps have made their way to the world stage, a small community of developers has emerged as modern day artisans. Their obsession over the details of every interaction and pixel has given these unlikely leaders a voice in shaping software in a way that respects what it means to be human. At its core, App: The Human Story is a vehicle to look at what it means to be human in a world of technology.
Check this out on Kickstarter
Uber announced a 5 percent decrease in the San Francisco Bay Areaannounced last week, and a similar drop in Los Angeles UberX prices revealed earlier last month. The company says UberX drivers in California (though apparently not in New York) will still get paid their standard 80 percent portion of what the fare would have been before the discount. As Forbes‘ Ellen Huet points out, the arrangement means a San Francisco ride that once cost $15 will now cost passengers $11.25, but the driver still gets paid $12.
In that scenario, Uber loses money twice-over. First, it loses the 75 cents extra it pays to make up the difference to the driver. Second, its taking exactly zero commission. In effect, the company is paying for passengers to ride.
he more riders Uber can get in its cars and accustomed to having its push-button convenience as an option, the less incentive politicians have to stay on Uber’s case. By drastically lowering its prices, Uber is doing more than increasing its customer base. It’s cultivating constituents — the people who will complain when someone in power tries to take away their Uber. If Uber can survive its many political battles, it stands to become a huge, and hugely valuable, global enterprise. For investors, that’s a billion dollars well spent.
I just found this awesome little project from Google.
The Night Walk experience is built on top of a variety of Google products, and integrates with several others, to tell the story of Julie and the city of Marseille. It features a customised Google Maps integration – built upon 360-degree photospheres – that allows you to follow Julie’s route with familiar navigation. The walk itself is augmented via the Google Knowledge Graph, which adds contextual data and information.
I really like the panorama from Notre Dame de la Garde.
Why else do you think Google Inc. and Facebook Inc. are talking about alternate means of Internet access, including via balloons and drones? Existing carriers aren’t getting the job done. Until the U.S. gets the fast wireless and wired Internet it deserves, computing things as close to the user as possible is going to be critical to making the Internet of Things responsive enough to be usable. The future of much enterprise computing remains in the cloud, but the really transformative computing of the future? It’s going to happen right here, in the objects that surround us—in the fog.
Most users see the net as a broadcast medium, like traditional media, and are not aware of how information is filtered and processed by the medium. Not only are the effects of algorithms imperceptible, and often unknown because they are in the hands of commercial agencies and protected by property laws, they have also become inscrutable, because of the interrelation between complex software systems and their constant updates.
- “There is nothing made by human beings that does not involve a design decision somewhere.”—
The world loses design pioneer Bill Moggridge – co-founder...