The world is full of different people, cultures and cities. Thanks to today’s technology, we have access to a great amount of information about the most remote places—right in our pocket. We can use tools to explore any street, see its surroundings, but what about the feeling? What does that small village in Norway feel like? The Sound City Project is one step closer to bringing you that feeling. By using a combination of a panoramic view with high quality 3D sound recorded using a custom “soundhead” prototype, you can select places on a map and give yourself a better idea of what it’s like to actually be there.
Here’s the full transcript:
I am excited to win this. This is the award they give you when they don’t think you can actually win one, but they think you’ve done a pretty good job and seem to have been around for quite some time, and that’s how I got it.
I would like to thank Ogilvy and Mather and American Express for getting me into this business. That was the first time I did it. I’d like to thank my manager George Shapiro, my incredible wife Jessica, and Ammirati for keeping me going.
I love advertising because I love lying.
In advertising, everything is the way you wish it was. I don’t care that it won’t actually be like when I actually get the product being advertised because, in between seeing the commercial and owning the thing, I’m happy, and that’s all I want. Tell me how great the thing is going to be. I love it. I don’t need to be happy all the time. I just want to enjoy the commercial. I want to get the thing. We know the product is going to stink. We know that. Because we live in the world, and we know that everything stinks. We all believe, hey, maybe this one won’t stink. We are a hopeful species. Stupid but hopeful.
But we’re happy in that moment between the commercial and the purchase, and I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.
Because a brief moment of happiness is pretty good. I also think that just focusing on making money and buying stupid things is a good way of life. I believe materialism gets a bad rap. It’s not about the amount of money. Nothing’s better than a Bic pen, a VW Beetle, or a pair of regular Levi’s. If your things don’t make you happy, you’re not getting the right things. This will all be in my new book, Soulful Materialism, which is in the planning stages at this moment.
I have always wanted a Clio. I don’t know much about it, but I know it’s a good award because in 1991, they screwed up this whole presentation, and there were a bunch of awards left over, and all of these ad people here climbed up onto the stage and tried to grab them. So, to me, that says this means something. That really happened, and it’s my all-time favorite awards show occurrence because it was so honest. People just said, I want a damn Clio, and they went for it. And that is why I am happy right now. I got this. I didn’t really win it, but I got it. And tomorrow, I don’t know where this is going to be. It’s going to be somewhere. Eventually I’ll be dead. Someone will just take it or sell it or throw it out. That’s fine. I’m happy now. The same way those executives were in 1991 when they ran onto this stage and grabbed trophies that weren’t theirs. But it trumped up their phony careers and meaningless lives.
So thank you all for this great honor and all your great work. I hope it makes you happy as you have made me happy for this five minutes of my life, which will last until I get to the edge of this stage, and it hits me that this was all a bunch of nonsense. Thank you, and have a great evening.
Cirque du Soleil, ETH Zurich, and Verity Studios have partnered to develop a short film featuring 10 quadcopters in a flying dance performance. The collaboration resulted in a unique, interactive choreography where humans and drones move in sync. Precise computer control allows for a large performance and movement vocabulary of the quadcopters and opens the door to many more applications in the future.
“There’s an argument,” says the script editor Andrew Ellard, “that unmarried, underemployed twentysomethings who hadn’t sorted their lives out weren’t being seen on TV in the early Nineties. But when Friends arrives, suddenly it’s clear that people like that are in fact the majority. The irony is, that life stage has extended itself far longer than anyone thought it would. Now it’s thirtysomethings who haven’t figured out where their lives are going—and that’s what gets you The Big Bang Theory and How I Met Your Mother. That’s where the legacy of Friends is handed down.”
So why on earth is Andreessen Horowitz investing in a media company? Or is Dixon right – is BuzzFeed really a technological company that can use software to succeed in everything from listicles to hard news to now, their own movie production company? What has changed since Andreessen wrote in his post introducing Andreessen Horowitz:
We are almost certainly not an appropriate investor for any of the following domains: “clean”, “green”, energy, transportation, life sciences (biotech, drug design, medical devices), nanotech,movie production companies, consumer retail, electric cars, rocket ships, space elevators. We do not have the first clue about any of these fields.
I suspect what Andreessen and company have come to realize in the five years since that post was written is that because of the Internet media is more like technology than it might first appear, and that what Andreessen Horowitz cares about is not the software but the potential scale.
Like software, media has zero marginal cost
Multiple new business models have emerged for media, such as attracting massive user bases for free which can then be monetized through advertising or premium services
The addressable market for media is the connected population of the world, and content is itself self-selecting when it comes to effective targeting
These are all points that are overlooked by those in the media kvetching about the death of journalism: everything that is hurting traditional media companies – zero marginal costs, “free” expectations, unlimited competition because of global distribution – are opportunities for new media companies unencumbered by traditional thinking.
Adidas AG for the first time has dropped to the No. 3 spot among sportswear brands in the U.S. So far this year, its combined sales of athletic footwear and apparel have fallen 23% from a year earlier to $1.1 billion, according to data from Sterne Agee and SportScanInfo. That trails Under Armour Inc., whose sales are up 20% over the same period to $1.2 billion.
Not surprising when Under Armour does work like the Gisele video with the live tweets in the background.